MARKET / CLIENTS / BRAND Flashcards
How would you describe our Consulting strategy?
It’s a is the approach we’ve taken as a business to address key trends in the market. Defines our culture by setting our ambitions and aspirations through (3 North Stars), establishing 12 principles that we live by (Consulting Commitments), and aligning to simple logic rules that drive our behaviors / choices (Everyday Equations). There are 5 Foundational Shifts that are well under-way (Advantage Client Portfolio & Prioritized Sectors), focus on operationalizing our business and 5 transformative shifts (AIO, Earnings Centricity & NexGen Offerings) that are accelerating in importance, and require disproportionate attention.
What is the biggest challenge facing us as we implement our
strategy and how would you recommend we address?
Awareness of the strategy where the rubber meets the road - at our Manager levels who are often the face of our firm with our clients, and our SMs who lead those managers and who define the culture of the project teams. Our strategy needs to be as commonplace as the statements of work that our project teams know so well. Then we need to take continual steps to integrate that strategy at our client sites and within our accounts. With annual account planning, we should make an effort to have all SMs provide input into how they plan to implement the firm’s strategy and we should track progress through the year.
How do you see the market changing?
Symphonic orchestration of technology is becoming a reality. Every aspect of what we do as an aspect of technology to it or at least is should. What was more higher level Advisory services still plays an important role, but the implementation and operations of many of our services is becoming commoditized. We need to differentiate ourselves through our accelerators, productized solutions or solutions. That means we need to invest heavily in those things. Additionally, our clients are shifting more towards a show me versus tell me buying approach. We are seeing more coding challenges, and tech challenges in the markets that I serve. We need to make significant investments in procuring the right talent, supported by the right talent models and right culture to make a mark in tis new client space.
Given your role and clients, why would you be considered “on
strategy”?
My brand and pipeline align to GPS Strategic Growth Offerings, DS&J Hypergrowth Investments, BTI account strategy and EP Go-to-Market campaigns.
My clients within the immigration space are already starting to take steps that are inline with our strategy and I’m helping them through that process. At ICE my team is working with the new CIO on her automated service delivery model, platform as a service cloud and enterprise automation. At my client over at SEVP I’ve introduced the client to RPA and NLP as a means to do their job more effectively, and this is the first instance of bringing those technologies to the program - we’re in the midst of implementing an AI chatbot to deal with the expected surge that the immigration system will face over the next few years, and I lead the team over at ICE OFM that was the first to ATO RPA software across all of DHS. It has become a blueprint that’s now being used in other offices across ICE, but also broader at other agencies within the department.
What effect will our global strategy have on your clients?
The Global Consulting Platform and the Move initiative is spearheading the effort for us to move and evolve to be the undisputed leader in consulting, globally and in all major markets. It’s driven by a focus on our Shared Strategic Agenda. If focuses on: Markets - Maintaining an unwavering focus on winning and delivering emblematic work at important clients. Differentiation: Defining a clear, distinct, and valuable position to our clients, alliances, and people. And Firm Success: Taking an active and collaborative role in the success of the broader Firm. If does this through client investments, alliances & assets, COVID offerings and targeted development of things like Cloud, SAP and SaaS.
The impact to my clients will be accelerated products and solutions to deliver to my clients and a globally enforced brand to demonstrate capabilities.
How do you demonstrate the Deloitte brand, and how do you
encourage others to do the same?
By living our culture daily… That means living out our ambitions through our (3 North Stars), living our 12 principles within the (Consulting Commitments), and aligning myself to simple logic rules that drive my behaviors / choices (Everyday Equations).
