market analysis Flashcards
1
Q
What is consists of a marketing plan?
A
Market Analysis: look for opportunities, potential markets, via research (primary and secondary)
Objectives: What is it you are trying to promote?
Situational Analysis: SWOT
Market Share: what the customer’s perspective is on motivations, prices, place, what is t that you can help them solve?
Strategies or Marketing Mix: what methods will be used to communicate your product?
Implementation Plan short and long term strategies and tactics to be used as well as allocation of time and budget.
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