Market Flashcards
what is demand
the quantity of a good or service that consumers are willing and able to buy at a given price in a given time period
what’s effective demand
when a desire to buy a product is backed up by an ability to pay
what’s the law of demand
-there’s an inverse relationship between price of a hood and demand
-as price falls we see and expansion of demand
-as price rises we will see a contraction of demand
what’s the ceteris paribus assumption
many factors affect demand, when drawing a demand curve, economists assume all factors are held constant except one- price of product itself
what does the demand curve show
the relationship between price of item and quantity demanded over a period of time
what are the two reasons prices fall
1.the income effect- when the price of an item falls because the consumer can maintain the same consumption for less expenditure resulting in an increase in income
2.the substitution effect- when the price of a good falls because the product is now cheaper than an alternative item and some customers switch their spending from the alternative hood or service
changing prices if a complement
-two complements are in joint demand
-an increase in price of one product would cause a fall of quantity in the other
how does income of consumers effect the demand curve
-most things we buy are normal goods, when income increases our ability to purchase goods and services increase
-causes an outward shift in demand curve
-when income falls there will be a decrease in demand except for inferior goods
what are the effects of advertising and marketing
-heavy spending on advertising and marketing can help bring changes in consumer tastes and fashions
-increase in advertising= outward curve in demand
what’s market demand
-the sum of the individual demand for a product from each consumer in the market
-if more people enter the market and they have the ability to pay for items on sale, then demand on each price level will rise
what is supply
the quantity of a good or service that a producer is willing and able to supply onto the market at a given price in a given time
what is the basic law of supply
as the price of a product rises, businesses expand supply to the market
what are the causes of changes in supply
-cost of production
-external shocks
-new technology
-taxation and subsidies
what does a lower unit cost mean
means business can supply more at each price
what does a higher unit cost cause
cause an inward shift of supply