Mark 9 Flashcards
1
Q
Describe the seven main techniques used to create a promotional mix
A
2
Q
Summarise the strengths and weaknesses of the features of a promotional mix.
A
3
Q
Discuss integrated marketing communications and how they affect the choice of the promotional mix.
A
4
Q
Graphically present the communication process
A
5
Q
Identify the steps of creating an integrated communications campaign
A
