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Business Communications > MARK 4005 Mid Term > Flashcards

MARK 4005 Mid Term Flashcards

1
Q

Why do we communicate?

A

To accomplish things and get stuff done

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2
Q

3 Major Purposes a Business Document has

A

Persuade
Inform
Good Will

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3
Q

5 C’s of effective messages

A 
Clear
Concise
Comprehensive
Complete
Correct
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4
Q

2 types of research

A

Primary → new info

Secondary → online and library

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5
Q

What type of sample is best to use to avoid bias?

A

Random sample

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6
Q

3 Different types of questions

A
  1. Open ended - does not lock in
  2. Close ended - limited
  3. Branching - different types of respondents
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7
Q

What is paraphrasing?

A

Putting information into your own words. No quotations

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8
Q

Why do you document sources? (7 reasons)

A
  1. Avoid plagiarism
  2. Credibility
  3. Honesty
  4. Protect professional and personal rights
  5. Copyright laws
  6. Academic penalties
  7. Sued for damages
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9
Q

2 ways to source a document

A

APA

MLA

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10
Q

PAIBOC

A 
Purpose
Audience
Information
Benefits
Objections
Context
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11
Q

What type of font should you use for PowerPoints?

A

Large sans serif

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12
Q

True or False - Use Caps Lock on PowerPoint

A

False - use bold

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13
Q

5 kinds of audiences

A
  1. Primary
  2. Secondary
  3. Initial
  4. Gatekeeper
  5. Watchdog
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14
Q

What is a discourse group?

A

Groups who share same ideas and norms or a culture that determines communication styles, formality etc.

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15
Q

5 factors that should be included in audience analysis

A
  1. Knowledge of subject
  2. Demographic factors
  3. Attitudes, values & beliefs
  4. Personality
  5. Past behaviour
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16
Q

What 4 things do good listeners do?

A
  1. Pay attention (PAIBOC)
  2. Focus on speakers in a generous way
  3. Avoid making assumptions
  4. Listen for feelings & facts
17
Q

What are the 5 different ways to organize your presentation

A
  1. Chronological
  2. Problems/causes
  3. Exclude alternatives
  4. Pros/Cons
  5. 1-2-3
18
Q

3 phases to the process of writing

A
  1. Planning
  2. Drafting
  3. Re-writing
19
Q

What part of planning is most important?

A

Outlining, making a story board

Business Communications (1 decks)

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