MARK 4005 Mid Term Flashcards
Why do we communicate?
To accomplish things and get stuff done
3 Major Purposes a Business Document has
Persuade
Inform
Good Will
5 C’s of effective messages
Clear Concise Comprehensive Complete Correct
2 types of research
Primary → new info
Secondary → online and library
What type of sample is best to use to avoid bias?
Random sample
3 Different types of questions
- Open ended - does not lock in
- Close ended - limited
- Branching - different types of respondents
What is paraphrasing?
Putting information into your own words. No quotations
Why do you document sources? (7 reasons)
- Avoid plagiarism
- Credibility
- Honesty
- Protect professional and personal rights
- Copyright laws
- Academic penalties
- Sued for damages
2 ways to source a document
APA
MLA
PAIBOC
Purpose Audience Information Benefits Objections Context
What type of font should you use for PowerPoints?
Large sans serif
True or False - Use Caps Lock on PowerPoint
False - use bold
5 kinds of audiences
- Primary
- Secondary
- Initial
- Gatekeeper
- Watchdog
What is a discourse group?
Groups who share same ideas and norms or a culture that determines communication styles, formality etc.
5 factors that should be included in audience analysis
- Knowledge of subject
- Demographic factors
- Attitudes, values & beliefs
- Personality
- Past behaviour