MARK 301 Flashcards
1
Q
Macroenvironment factors
A
- Cultural Environment
- political/legal environment
- demographic environment
- technological environment
- natural(physical) environment
- economic environment
2
Q
Microenvironment factors
A
-Company
-Customers
-Competition
-Publics (community)
-marketing intermediaries
-suppliers
3
Q
Purchase decision making process
A
- need recognition
- information search
- evaluation of alternatives
- Purchase decision
- Post purchase evaluation
4
Q
Maslow Hierarchy
A
Psychological
Safety
Love/belonging
Esteem
Self actualization
