Mareting 101 Flashcards
Co muser’ market
All of the personal consumption of final consumers
Consumer buyer behavior
The buying behavior of final consumers who buy good & services for personal consumption
What is in the buyer’s black box
Buyer’s characteristics & buyer’s decision process
Characteristics affecting consumer behavior
Cultural, social, personal, & psychological
Examples of cultural factors
Social classes) similar values & interest), subculture( Caribbean Muslims),culture ( the Way you live
Example of social factors
-family, reference groups) role de social status
Examples of personal factors
Age & life cycle stage, personality, lifestyle
Examples of psychological factors
Motivation, beliefs-attitudes
Buyer decision process
Need recognition, information. Search, evaluation ofatternatives, purchase decision, postpurchase behavior.
Factors affecting consumer behavior
Occupation, economic, personal income, saving, interestrates
