Map Flashcards
What is digital business?
Digital business refers to the integration of digital technology into all areas of a business, changing how the business operates and delivers value to its customers.
It creates new business designs by blurring the boundary between digital and physical worlds.
This concept is foundational for understanding how businesses transform and stay competitive in today’s digital economy.
The creation of digital businesses can be explained due to emerging technologies.
New emerging technologies disrupt traditional industries by enabling new features or services that were previously unimaginable.
Un welcomed by customers
These features are usually unwelcomed by customers as they are significantly different from the features customers are accustomed to.
As a consequence, these technologies can lead to new products/services and new markets emerging.
The impact of this on businesses are that:
- Having created new markets and industries, disruptive technologies are able to provide cheaper and higher quality services and products comparing to existing ones.
For example, Netflix used online streaming technology to disrupt Blockbuster, offering convenience and lower costs.