maneco Flashcards

1
Q

The additional cost incurred by producing and selling one more unit.

A

MARGINAL COST (MC)

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2
Q

Setting a single price for a single product of a single firm is

A

“monopoly” model of pricing

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3
Q
  • This refers to lower cost of producing two or more products jointly.
    If the cost of producing two products jointly is less than the cost of producing those two products separately-
A

ECONOMIES OF SCOPE

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4
Q

|Ed| =1 the demand curve

A

unitary elastic

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5
Q

THE PROCESS OF DETERMINING THE PRESENT VALUE OF THE AMOUNT TO BE RECEIVED IN THE FUTURE.

A

DISCOUNTING

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6
Q

Supply curves describe the behavior of a group of sellers and tell how much you will be sold at a given price.
The supply curve is like a demand curve; we arrange sellers by the prices at which they are willing to sell. Every person willing to sell at or below the given price “supplies” product to the market.

A

SHIFTS IN SUPPLY

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7
Q

Additional revenue gained from selling one more unit.

A

MARGINAL REVENUE (MR)

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8
Q

USES TO KNOW THE FUTURE VALUE OF A PRESENT AMOUNT.

A

compounding

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9
Q

Used to determine the volume required to offset a change in price. It can even tell you how many unit sales that you can lose before a price increase become unprofitable. When combined with information about elasticity of demand, the analysis will give you a quick answer to the changing of price makes sense.

A

STAY-EVEN ANALYSIS

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10
Q

types of economies of scale

A

technical
specialization
bulk buying
marketing
risk bearing
container principle
financial
external

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11
Q

Movement along the demand curve.

A

SHIFTS IN DEMAND

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12
Q

The Quantity Being Produced goes up. Through marginal cost, the manufacturer can determine how to allocate resources among the production units and maximize output.

A

Increasing Marginal Cost

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13
Q

something that affects demand that a company cannot control.
Income, weather, interest rates, and prices of substitute and complementary products owned by other companies.

A

Uncontrollable Factor

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14
Q

|Ed| <1 the demand curve

A

inelastic

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15
Q

THE PRICE AT WHICH QUANTITY SUPPLIED EQUALS QUANTITY DEMANDED

A

MARKET EQUILIBRIUM

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16
Q

what the producer or seller receives, and is what a consumer or buyer is willing to pay for a unit of a goods or service

A

Price

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17
Q

Tells how much a single consumer or a group of consumers will consume as a function of a price. It shows the relationship between the price and the number of purchases made by this group of consumers

A

AGGREGATE OR MARKET DEMAND CURVE

18
Q

demand measures the change in demand arising from changes in income.

A

INCOME ELASTICITY

19
Q

the higher the price,
the higher the quantity supplied.

A

Supply curves slope upward

20
Q

Is a method to set the price of the goods or services based on the cost. Under this, we add a percentage of the total cost to the cost itself to get the selling price of the product.

A

COST-BASED PRICING(or mark-up pricing)

21
Q
A
22
Q

characteristic of many processes. As you produce more, you learn from the experience, and this experience helps you produce future units at a lower cost. Learning carves mean that current production lowers future costs, which has important strategic consequences.

A

LEARNING CURVES

23
Q

An investment in a particular area increases, the rate of profit for the investment, after a certain point, cannot continue to increase if other variables remain constant.

A

LAW OF DIMINISHING RETURNS

24
Q

Consumers demand ( purchase ) more as the price falls

A

FIRST LAW OF DEMAND

25
Q

something that affects demand that a company can control.
Price, advertising, warranties, product quality,distribution speed, service quality, and prices of substitute or complementary products also owned by the company.

A

Controllable Factor

26
Q

made using break-even prices rather than quantities

A

Shut –down decisions

27
Q

you are vulnerable to post-investment hold-up

A

you incur sunk costs

28
Q

about the producers who make and sell, also states that a higher price leads to a higher quantity supplied, and that a lower price leads to lower quantity supplied.

A

law of supply

29
Q

describes buyer behavior

A

MARKET DEMAND

30
Q
A
31
Q

The total number of units that will be purchased by a group of consumers at a given price

A

AGGREGATE DEMAND

32
Q

average avoidable cost per unit

A

break-even price

33
Q

measures how sensitive the demand of a product is over a shift of a corresponding product price.

A

CROSS-PRICE ELASTICITY

34
Q

If the price of one product increases, the demand for the complementary product decreases

A

CROSS-PRICE ELASTICITY OF COMPLEMENTARY PRODUCTS

35
Q

consumers who buy, also states that a higher price leads to a lower quantity demanded, and that a lower price leads to higher quantity demanded

A

law of demand

36
Q

|Ed| >1 the demand curve

A

elastic

37
Q

Q= F/(P-MC

A

BREAK EVEN QUANTITY

38
Q

the investment earns more than the cost of capital

A

NPV NET PRESENT VALUE

39
Q

product, geographic, and time dimension

A

market

40
Q

types of cost based pricing

A

cost plus pricing
mark up pricing
break even cost pricing
target profit pricing

41
Q

A term refers to situation in which as your business grows, you are able to lower your cost per unit.

A

ECONOMIES OF SCALE

42
Q

describes seller behavior in a competitive market.

A

MARKET SUPPLY