managment issues and concepts Flashcards
purpose of managment
management is the attaintment of orginsational goals in an effective and effient manner through planning, orignsaing, leading and controlling orginsational resorces (daft et al 2013).
purpose of planning and goal setting
provides direction and unity of focus.
prevents sub goal pursuit, working at cross purposes
esablishes criteria to measure performance againts levels;
- stargetgic level
- the businesses unit, department and project level
- the induvidals level
purpose of planning
analysis leading to goal setting for the future
purpose of controlling
monitoring progress towards goals
key planning tool
SWOT ANALYSIS
stregnths. weaknessess
opertunities. threats
swot analysis
internal - stregnths and weaknesses (realtive to competitors)
- financial, human, physical, resorces
external - opportunties and threats
mAcro enviroment - pestel factors
mIcro enviroment - industry enviroment ( competitors, suppliers, customers
types of planning
A business plan ( a document describing the markets or users a business intends to serve, how itll do and what finance is required)
strategic plan ( long term more than a few years - direction and strategy for the whole organisation)
operational plan ( medium term up to 18 months - division, deparment/ function level)
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