Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

Gov and Pol: Pressure Groups > Managing the media > Flashcards

Managing the media Flashcards

You may prefer our related Brainscape-certified flashcards:
U.S. Government Basics flashcards AP® U.S. Government flashcards
1
Q

What is paid media?

A

Take out whole page adverts in the national press

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

Example of paid media

A

1997 general election, the Referendum Party produced a video which it sent to millions of households

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

NSPCC tactic of using the media

A

Television advertising
Full Stop campaign
Violence against children

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

What is unpaid media?

A

News coverage by mainly adopting direct action techniques

How well did you know this?
1
Not at all
2
3
4
5
Perfectly

Gov and Pol: Pressure Groups (27 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions