Managing Creativity & innovation

Question 1

Organism metaphor

Answer 1

Individuals and organizations must satisfy needs and adapt to their environments.

Perspective on Creativity:
Creativity is a human need which must be fulfilled, and creativity is necessary for adapting to external environments.

Question 2

Brain metaphor

Answer 2

An organization is constantly processing, learning and memorizing information and making decisions.

Perspective on creativity:
Limited ability to process information (bounded rationality) potentially limits creativity, while constant learning facilitates creativity.

Question 3

Culture metaphor

Answer 3

An organization is guided by individual and collective values, beliefs, norms and rituals.

Perspective on creativity:
Creativity is facilitated by a shared sense of meaning and potentially obstructed by fragmented meaning systems.

Question 4

Transformation and flux metaphor

Answer 4

Organizations are in constant motion and flux.

Perspective on Creativity:
Creativity is an inherent part of organizational processes.