Managing a business Flashcards
What are the types of power?
Coercive - disciplinary
Reward/resource - access/control over valued resources
Legitimate - authority, job title
Expert - qualifications
Referent - personality
Negative - disruptions
What are the 4 types of manager?
Line - authority over workers
Staff - specialist advice even for another department
Functional - control performance in another department
Project - one off output
What are the 4 parts of the management process?
Planning - plans to direct work, specific aims
Organising - making sure objectives met
Controlling - monitoring events
Leading - generate effort/motivate staff
What are the 3 managerial roles?
Informational - checking data, passing on to relevant people
Interpersonal - leading and representing team
Decisional - allocating, negotiating, solving problems
What are the 4 types of culture and what are they?
Internal process - looks inward, goals unchanged and known, security, stability and order motivate staff
Rational goal - goal-oriented, competition and achievement of goals motivate staff
Open systems - highly flexible, adaptable, staff motivated by growth and creativity
Human relations - staff motivated by sense of belonging
What are the processes in an internal process model?
Rationality
Hierarchal lines of authority
Detailed rules and procedure
Division of labour
Impersonality
Centralisation
What is marketing?
Management process which identifies, anticipates and supplies customer requirements efficiently and profitably
What is the difference between customer and consumer?
Customer purchases and pays
Consumer uses
What are the 2 consumer markets?
Fast-moving Consumer Goods - high volume, fast repurchase
Consumer durables - white, brown and soft goods
What are the main goods and services covered by industrial markets?
Raw materials
Processed materials and components
Capital goods
Supplies
Services
What are the 7 P’s of the marketing mix?
Product
Price
Place
Promotion
People
Processes
Physical evidence
What is market segmentation?
Splitting up the market into homogeneous groups of potential customers
What are the 3 main elements of a product?
Core product
Actual product
Augmented product
What influences a business’ pricing policy?
Costs
Competitors
Customers
Corporate objectives - maximise profits, target, market share, match competition, predation
What are the advantages of direct selling and using intermediaries?
Not sharing profit margins, control over sale, speed of delivery quicker
More efficient, lower cost, choice at sale, producers may not have resources to sell direct