Managers Flashcards
The 4 cultural types
Internal process (inward), rational goal (external), open systems(outward) , human relations (flexible)
Marketing mix
Product
Price
Promotion
Place
People
Processes
Physical evidence
4 Cs of pricing
Costs
Competitors
Customers
Corporate objectives
Mintzberg building blocks
Strategic apex
Technostructure
Middle line
Support staff
Operating core
Mintzberg- Operating Core
Involved in inputs to outputs
Mintzberg-Middle line
Conveys goals set by strategic apex
Mintzberg-Strategic apex
Top managers
Mintzberg-Support staff
HR, cafeteria merchants, security
Mintzberg-technostructure
Analysts, planners, personnel analysts
Scalar chain
Chain of command
Machine bureaucracies
Simple, standard work, old, functional
Adhocracy
Complex, dynamic, magic,operating core, young
Simple structure
Entrepreneurial, small, strategic apex, direct supervision
Matrix structure
Project managers, heads of divisions
Flat business-managers
Lots of subordinates