Management and manipulation of place

Question 1

Perception of international places are influenced primarily by

Answer 1

Media experience rather than personal experience

e.g. perception of Afghanistan

Question 2

Government ways to manipulate perception of place

Answer 2

Reimaging
Rebranding
Regeneration

Question 3

Reimaging

Answer 3

disassociating from a negative pre-existing image

Question 4

Rebranding

Answer 4

Re-develop the market to gain a new identity

Question 5

Regeneration

Answer 5

Long term process of actually making a place better

Question 6

Place marketing

Answer 6

PR companies employed to make a place have a better image

Question 7

E.g. of place marketing

Answer 7

Weston-Super-Mare, Somerset
Advertising campaign
A logo
Love Weston Winter Wonderland event

Question 8

E.g. of rebranding

Answer 8

Amsterdam, Netherlands

- I AM STERDAM

Question 9

Case study of Government manipulation

Answer 9

Medellin, Colombia

Question 10

TNC’s

Answer 10

Wish to market a place due to investment there