Management Activities Flashcards
Planning Definition
Planning is the setting down of specific goals and objectives and the putting in place of strategies that allow you to achieve the stated goals and objectives of the business
Swot analysis
Strengths - Advantage e.g excellent staff
Weaknesses - disadvantage e.g. Not enough money
Opportunities - external factors (positive) e.g. New countries join EU
Threats - external factors (negative) e.g. Competition from new countries EU joining EU
Types of planning
- Manpower planning
- Mission statement
- Tactical plans
- Strategic plans
- Operational plans
- Contingency plans
- Manpower planning
Ensuring that the business had the right amount of employees with the rights skill throughout the business
Step 1 - Forecast future Demand
Step 2 - Calculate existing supply
Step 3 - Recruit or make redundant
- Mission statement
Sets out the reasons for the business’ existence
What the business does and plans and what values they believe in
- Tactical plan (1-2 years)
- Short term plan
- Stepping stone for longer term plan
E.g Ryanair, new routes, marketing, cost cutting.
- Strategic plan (5+ years)
- Long term plan
- Sets out whole vision of business
- Decided by the board of directors
E.g Irish business wants to export all their products to the USA by 2030
- Operational plan
- Short term
- Projecting future sales
- Once projected managers can make sure the correct quantity of goods are available
- Contingency plan
Back up or emergency plan in the case of unexpected circumstances
Advantages/Importance of planning
- Helps raise finance
- business plan - Provide greater unity
- mission statement - Forces mangers to think about the future
- strategic planning - Identifies the business weaknesses
- SWOT
Effective planning
Specific
Measured
Agreed
Realistic
Timed
(Effective plan is a smart plan)
Organising Definition
Involves arranging all the resources of the business into the most suitable form to achieve its objectives
Functional organisational structure
Managing director
Marketing manager - sales representatives
Finance manager - accountants
Production - Factory workers
Human resource - Personal assistants
Functional organisational structure Advantages/Disadvantages
Adv
- Specialisation
- Accountability
Disadv
- Isolation
- Co-ordination
Product organisation structure
CEO
Cadburys flake manager - Marketing manager Finance manager Production manager Human resource manager
Cadburys crunchier manager - Marketing manager Finance manager Production manager Human resource manager