Maketing Flashcards
Business
Identify and describe ”Introduction”
识别并描述“简介”
This is when the product is first launched onto the market.It is heavily advertised to make customers aware of it.The product is making a loss.
这是该产品首次投放市场时,它进行了大量广告以使客户了解该产品,该产品正在亏损
Identify and describe “growth”
识别并描述“增长”
This is when the sales are starting to increase as the product is becoming more known.The product is beginning to make a profit for the business.
此时,随着产品越来越为人所知,销售额开始增加,该产品开始为企业带来利润
Identify and describe “Maturity”
This is when sales and profit are at their highest(their peak).The product is well established on the market.Advertising is only needed as a reminder.
这是销售额和利润最高的时候,该产品在市场上已经很成熟,广告只是作为提醒
Product Life Cycle Stages
产品生命周期阶段
Introduction;Growth;Maturity;Decline
入门;成长;到期;衰退