Majority Influence-Conformity Flashcards

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1
Q

definition of conformity

A

yielding to group pressure

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2
Q

What are the 3 types of conformity

A

Compliance, identification, internalisation

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3
Q

What is compliance

A

A person who conforms to other people’s behaviour or attitudes despite not believing they are correct

They comply publicly but their private opinion does not matter(temporary)

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4
Q

What is Identification

A

Individuals adjust their behaviour and opinions to those of the group as membership of the group is desirable

Both private and public as there is something we value in the group

often temporary

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5
Q

What is internalisation

A

The individual accepts the group view to be correct

so conforms to the other people’s beliefs publicly and privately in the genuine belief they are correct(permanent)

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6
Q

What are the two reasons we conform

A

Informational Social Influence and Normative Social Influence

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7
Q

What is Informational Social Influence

A

People have a need to be seen as in the right. So we look to others for information because we believe that they have more knowledge(Occurs in ambiguous scenarios)

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8
Q

What is Normative Social Influence

A

People need to fit in with the norms of the group. So will conform to gain social approval

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9
Q

What was the aim of Asch’s study

A

To see how group pressure affects group tasks with an obvious answer

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10
Q

How did Asch set up his experiment-method

A

8 male students were arranged round a table with only 1 being a real participant and the rest confederates. The task was to identify which of the 3 lines was the same length as the test line. They were to speak out loud with the participant being placed in a position where he was to answer after a few confederates have given a wrong answer to see if he would also give a wrong answer to fit in with social norms

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11
Q

What were the results of Asch’s study

A

75% of the participants conformed at least once

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12
Q

What was the conclusion of Asch’s study?

A

Even in an ambiguous situation, there is a strong group pressure to conform, especially if there is a unanimous majority

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13
Q

What were the strengths of Asch’s study

A

Real world applications, conducted in a lab

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14
Q

What were the weaknesses of Asch’s study

A

Does not take into account individual differences e.g. personality

Not generalisable to different groups of people as all members of the study were white, American males with similar backgrounds and ages.

Artificial environment

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15
Q

Which factors did Asch say would Increase/ decrease conformity

A

Group size, unanimity, Difficulty of task

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16
Q

Which Psychological factors decrease/increase conformity

A

Gender, Mood, culture

17
Q

What did Asch find out happened after he changed his study to writing answers down instead of saying out loud

A

conformity fell to 12.5%

18
Q

What did Perrin and Spencer find about conformity

A

Asch’s experiment was limited to its time as they repeated the experiment and only 1/396 conformed

19
Q

What are nAffiliators

A

People who are greatly concerned with being liked by others

20
Q

What is a dissenter

A

When someone does not agree with the whole group(reduced conformity to 5%)

21
Q

When was the Stamford Prison Experiment

A

1971

22
Q

What was Zimbardo’s aim of the study

A

To see whether guards behaved brutally due to personality factors or situational factors

23
Q

Why did the guards wear uniform

A

To give them more authority and to make it more realistic to the participants so they conform to roles easier

24
Q

Where did Zimbardo’s sample come from

A

He put an ad offering to pay 15$ a day for 1-2 weeks and 70 people applied but only 24 were included

25
Q

What happened on the Second morning of the experiment in Stanford prison

A

The prisoners barricaded themselves inside the cells, stripped their uniforms and ripped off their numbers due to brutality of the guards

26
Q

What were the strengths of Zimbardo’s experiment

A

High in mundane realism- validity of findings, Real world applications- Abu Ghraib

27
Q

What were the weaknesses of Zimbardo’s study

A

Lots of ethical guidelines broken, Reliability as Zimbardo himself was part of the study, Generalisability as sample group was all similar

28
Q

What ethical guidelines did Zimbardo break

A

Failure to protect Ps from harm- 416 and 819 had to be released due to psychosis and mental deterioration, prisoners were abused and deprived of sleep, food and were forced to do press ups until they no longer physically could

No right to withdraw- prisoners did not withdraw as they felt they could not e.g. 416 did not leave despite psychosis as he said when questioned that he was not able to

Deception- Participants were not aware of what they were signing up for as Zimbardo did not tell them