Majority Influence-Conformity Flashcards
definition of conformity
yielding to group pressure
What are the 3 types of conformity
Compliance, identification, internalisation
What is compliance
A person who conforms to other people’s behaviour or attitudes despite not believing they are correct
They comply publicly but their private opinion does not matter(temporary)
What is Identification
Individuals adjust their behaviour and opinions to those of the group as membership of the group is desirable
Both private and public as there is something we value in the group
often temporary
What is internalisation
The individual accepts the group view to be correct
so conforms to the other people’s beliefs publicly and privately in the genuine belief they are correct(permanent)
What are the two reasons we conform
Informational Social Influence and Normative Social Influence
What is Informational Social Influence
People have a need to be seen as in the right. So we look to others for information because we believe that they have more knowledge(Occurs in ambiguous scenarios)
What is Normative Social Influence
People need to fit in with the norms of the group. So will conform to gain social approval
What was the aim of Asch’s study
To see how group pressure affects group tasks with an obvious answer
How did Asch set up his experiment-method
8 male students were arranged round a table with only 1 being a real participant and the rest confederates. The task was to identify which of the 3 lines was the same length as the test line. They were to speak out loud with the participant being placed in a position where he was to answer after a few confederates have given a wrong answer to see if he would also give a wrong answer to fit in with social norms
What were the results of Asch’s study
75% of the participants conformed at least once
What was the conclusion of Asch’s study?
Even in an ambiguous situation, there is a strong group pressure to conform, especially if there is a unanimous majority
What were the strengths of Asch’s study
Real world applications, conducted in a lab
What were the weaknesses of Asch’s study
Does not take into account individual differences e.g. personality
Not generalisable to different groups of people as all members of the study were white, American males with similar backgrounds and ages.
Artificial environment
Which factors did Asch say would Increase/ decrease conformity
Group size, unanimity, Difficulty of task