Major - 1992 election Flashcards

1
Q

What was the Sun’s headline over the Conservatives win in the 1992 election?

A

“It was the Sun wot won it”

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2
Q

What role did the Sun play in the 1992 election?

A

Sun switched its support from Labour and begun to attack Labour. Kinnock blamed pro-Conservative media for the Conservatives success, so did the sun.

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3
Q

What was the readership of the Sun?

A

Largely working class

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4
Q

What were the polls before the Sun’s switch?

A

Polls prior to the Sun’s switch were predicting a 7 point Labour lead.

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5
Q

What role did privatisation play in the election?

A

Between 20% and 30% of the population had bought shares

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6
Q

What was the impact of “Right to Buy”?

A

1.5m tenants able to buy their houses, led to increase home ownership.

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7
Q

What was a consequence of “Rugged Individualism”?

A

Trade union membership declined by 3.5 million

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8
Q

What long term factors damaged Labour’s party image?

A

“The longest suicide not in history” and the “Winter of discontent”
Had developed the reputation for making inflation worse

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9
Q

What short term factors damaged Labour’s party image?

A

John Smith’s proposed shadow budget planned to increase taxation
Jennifer’s ear scandal - made the Labour party look less trustworthy.

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10
Q

How did Kinnock’s and Major’s popularity change in leadership opinion polls?

A

Major dropped from 53% to 48% and Kinnock rose from 35% to 37%

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11
Q

What damaged Kinnock’s image?

A

Kinnock’s actions at the Sheffield rally seemed triumphalist, making Major seem more trustworthy and more of a leader.

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12
Q

What impact did the Liberal Democrats have?

A

Under the Charismatic leadership of Paddy Ashdown, the Liberal Democrats continued to take votes from Labour - secured 20 seats with 17.8% of the vote.

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13
Q

What socio-economic changes were there?

A

Decline of the “working class” (35% of population)
Reduced Trade Union membership
Increased share ownership (20-30% of the population)
Right to buy (1.5 million tenants able to buy their houses)

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