Mainstream music video conventions

Question 1

Name some mainstream music video conventions

Answer 1

Camera shots, Camera movements, Mis-en-scene, editing, lighting sound and props

Question 2

Camera shots

Answer 2

Music videos generally feature similar sequences of shots (mid shots, log shots, close ups)

Question 3

How do camera shots help create meaning?

Answer 3

They emphasise the mis-en-scene, emotions of characters, and establish the genre

Question 4

Camera movements

Answer 4

Different shot types useful for when producers want the audience to either feel as part of the story or emphasise emotions of the character/artist

Question 5

Mis-en-scene

Answer 5

Creates symbolism for audience to interpret - symbols created through use of props, location, characters and sound effects

Question 6

Editing

Answer 6

Fast paced editing ( in genres like pop, grime) slow paces (in genres like indie) in order to create disclosure to the genre , editing helps maintain entertainment of the audience and stop them getting bored

Question 7

Lighting

Answer 7

Bright, vibrant colours connotes positivity , black and white connotes sad atmosphere and sorrow

Question 8

Sound

Answer 8

Main sound in music videos = vocals, there are some cases in which sound is used through narration of a short film

Question 9

Props

Answer 9

Props help create a stronger atmosphere to the setting and genre