Main Ideas Flashcards
Who proposed the 3 forms of conformity
Kelman
What are the 3 types of conformity
Compliance, identification, and internalisation
What are two explainatiosn for conformity
Normative and informational social influence
What is the difference between the two explanations for conformity
Normative is the conformity to a view in public but this attitude is not internalised and therefore is not seen in private too. Informational is conforming in both public and private settings
who did a study on variables affecting conformity
asch
describe asch’s procedure
123 male participants asked to look at the length of 3 lines and asked to match which line is the same length. they sat around a table (all confeds apart from the participant) and the participant always answered second to last. All confeds would answer the question wrongly.
describe Asch’s findings
There was an average conformity rate of 33% in the 12 critical trials
what are the 3 variables that ashe experimented with to find what has the most effect on participant conformity
Group size
The unanimity of the majority
the difficulty of the task