Magazines: Vogue Media Language Flashcards

1
Q

Introduction to Vogue

A

Vogue is a fashion and lifestyle magazine covering topics including fashion, beauty, and runway

Began as a weekly newspaper in 1982 in the USA, and is now a monthly publication

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2
Q

Vogue set text date and context

A

July 1965 edition - contains actress and model Sophia Loren

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3
Q

Historical context

A

During the 1960s gender equality was changing due the sexual liberation movement, women striving for equality and the Equal Pay Legislation

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4
Q

Magazine front cover terminology

A

Tagline, masthead, main image, brand identity, cover lines, typography, colour, mode of address

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5
Q

Semiotics by Roland Bartes

A

The idea that texts communicate their meanings through a process of denotation and connotation.

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6
Q

Technical codes in the front cover

A

Sophia Loren is captured in a medium close up shot and is positioned in the centre of the frame

High key light to draw attention to her natural beauty

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7
Q

Colour in front cover

A

The colour palette utilises soft blues and aquatic greens which carry connotations of luxury and exotic travel

The masthead is washed in a green hue, which is symbolic of the sophisticated nature of the magazine

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8
Q

Costume and makeup on the front cover

A

The costume has connotations of wealth and success as well as being exotic

Her headdress is covered in expensive jewels creating connotations of royalty, wealth and sophistication

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9
Q

Mode of address in the front cover

A

Loren engages the audience with a direct mode of address which connotes confidence and creates an alignment with the intended audience

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10
Q

Iconography in the front cover

A

Iconic Vogue masthead serves as a sophisticated brand to the consumer and is amplified by the lack of cover lines

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11
Q

Alliteration in the front cover

A

The lexis in the bottom right third of the cover is designed to promote the stories within the set edition

“Sand swim sea sun sheiks sophia”

Promotes the themes of summer

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12
Q

Structuralism by Claude Levi Strauss

A

The idea that meaning is derived from pairs of oppositions, and the way that these binary oppositions are resolved has an ideological significance

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13
Q

Application of Structuralism by Claude Levi Strauss

A

The binary opposition within this set text is constructed through the two different articles that are a direct opposition to one another

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14
Q

Cutex advertisement as a binary opposition

A

The colour palette constructs a feminine identity of youth, beauty and sexuality - through the soft feminine colour palette of her nails and lips

This is designed to entice the reader and encourage them to project their own self image onto the female model

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15
Q

Binary opposition of wartime austerity and female independence

A

Women went through a ‘mend and make do’ phase in the 1940s

This is juxtaposed by the ‘shop and spend’ ideology that women adopted in teh 1950s and 1960s

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