Magazines GQ - Content/analysis

Question 1

Ownership/ target audience

Answer 1

-61% abc 1 male readership
-200,000 print a year
- 2 million online costs
-2million social media users

Question 2

Economic context

Answer 2

• Financially free so can more creative
  -£24000 for one page
  -£40000 for double page spread
• money through ads in paper

Question 3

Analysis of cover

Answer 3

• starformatting with Rp
• masthead hidden as don’t need to put out big brand
  -RB breaking fourth wall
  -RB bruised look (GQ unconventional)
  -black to blue for RB changing identity
  -batman logo
  -hero charcter type

Question 4

Analysis of the magazine

Answer 4

• RP shown as a rebel
• conventional collum style
• artistic style as art edition
  -use of white space shows luxury
• genre: lifestyle fashion relationship
• “magazine for men with iq”

Question 5

History

Answer 5

Launched in 1931
Rebranded to GQ in 1967
Owned by conde naste

Question 6

Representation theory