magazine covers Flashcards
masthead
top third/left third
consistent fond across issues
slogan/tag line
thematic focus of magazine
memorable (through repetition)
defines magazine
implies target audience
proximity to masthead
banner strip
horizontal strip of headlines/titles
may be highlighted in different colors
if its at the top its called skyline
details
can be:
date
issue number
URL
barcode
price
Pug
text
top third
left or right third
strong letter color (contrast)
Puff
sticker effect
drop shadow or strong outline
may contain symbols
different color for contrast
coverline
main stories of issue
create a visual index of content
main story= headline
linked to image
buzzwords
strong connotations (positive or negative)
vague
image
gaze
close up, mid shot, full body shot
smile, teeth
position of hands
skin exposure
stance
clothes
negative space
frames
emphasis, connotations
consistent= brand
limits available space
marks important issues
colors
image and/ or masthead+ coverlines
consistent use
contrast or complimentary
has specific connotations
pallet, range of specific colours
