Macy's Final Speech Flashcards
Transition
• Just like what they all said, our ideas as to how to help Macy’s are through the “MyCloset” App, the mirror, and focusing on diversity and social responsibility.
The “MyCloset” App
o The App will provides an easier and more fun way for people to search for clothes and shop without going to the store and they are able to put outfits together to see what looks best. The app will save people time and it will be more convenient.
The Mirror
o The mirror will drive people to the store because of the new and unique experience that it provides that no other company has. The mirror will make shopping more enjoyable and memorable for a lot of people.
Diversity
o We decided to focus on diversity through the mannequins in the app and because millennial are also more likely to shop at places that support diversity
Social Responsibility
o We also chose to focus on social responsibility by allowing customers to choose what charity a portion of their purchase goes to and because Millennials are more likely to shop at places that have a social responsibility
First Loyalty Sentence/Transition
• Through our ideas, we decided to focus overall on increasing loyalty among customers, especially Millennials. o Currently Macy’s does not have anything that makes them stand out and attract millennials like other companies have, such as in-store games
How app will create loyalty?
o The app and mirror will engage customers with Macy’s and create hype around the brand and provide a new and unique experience
o By creating the app, customers will at least look through Macy’s clothes, whereas before, Macy’s didn’t even come to mind when looking for a place to shop.
o The app will also create loyalty among customers by giving incentives to those who download the app, for example, a customer can get a discount on their first purchase through the app. Customers, especially millennials, are more motivated to shop at places that give them free discounts.
How focusing on diversity/SR creates loyalty?
o It will also create loyalty among customers when they see that Macy’s focuses on diversity and social responsibility through the mannequins and giving money to different charities.
Closer
• Through our Marketing Strategy, Macy’s will no longer be yesterday’s news, but rather the retail store of tomorrow’s future. Thank you. Now, does anyone have any questions?
