Macromanagement, Macroenvironment

Question 1

What is Macromarketing ?

Answer 1

the study of how goods and services are produced, advertised and sold in a country, a area and how this affects or is affected by political, social, an economic condition in this area

Question 2

Macromarketing is used in order to ?

Answer 2

• spot, localize potential changes on the market
• Recognize needs and trends
• Identify business opportunities, threats and stakes

Question 3

What are we talking about ?

Answer 3

business environment monitoring
all about understanding the macroenvironment background

Question 4

Trends ?

Answer 4

general development or change in a situation
- trends or megatrends

Question 5

What are the 8 megatrends background to monitor ?

Answer 5

• demography
• Personal growth
• Enabling technology
• Economic interconnectivity
• Government (political) debt
• Climate Change
• Stress on ressources
• Urbanization

Question 6

What is the macroenvironment background ?

Answer 6

• 8 megatrends
• considering the global population growth and the shortage of ressources
• impact on trends : threats and opportunities (SWOT)
• in order to qualify general orientation from the present towards the future

Question 7

What is a megatrend ?

Answer 7

a long-term and overarching pattern or force of change that has a significant and transformative impact on society, the economy, industries, and businesses.

Question 8

What is a trend ?

Answer 8

are often global in scope and can shape the direction of multiple aspects of life and commerce.

Question 9

What is macroenvironment ?

Answer 9

• refers to the external and uncontrollable factors and forces that affect an organization’s operating environment.
• These factors are often beyond the control of the organization itself but can have a significant impact on its operations, strategies, and overall success.

Question 10

Who makes up trends ?

Answer 10

people

Question 11

Why is macroenvironment analyze represents ?

Answer 11

it is essential to knnow the characteristics of the market and his evolution in time

Question 12

Demography : population evolution

Answer 12

• Population size
• Pop growth
• Distribution according to age
• Educational background
• Family structure and size
• Population mobility

Question 13

What are the social, cultural transformation ?

Answer 13

• Evolution of societies under the influence of new values
• transformation of role in the society :
• Cultural diversity
• Change in values (personal and collective values)

Question 14

Evolution of societies under the influence of new values

Answer 14

• Democratization of educational
• increasing use of internet and information technology
• make it easier to get around and travel
• globalization of markets
• democracy and democratisation

Question 15

Markets are either what or what ?

Answer 15

Physical place or virtual

Question 16

Purchasing power of people, companies is what ?

Answer 16

• a funtion of the economic structure of a country : macroeconomic situation, income, expenses of individuals and households.

Question 17

What are the 4 types of economic structure ?

Answer 17

1- Subsistence economy
2- Economy exporting raw materials
3- Economy in the process of industrialization
4- Industrial and post-industrial economy

Question 18

What are the economic trends and their impacts ?

Answer 18

• Economic context : globalization, slobalisation
• Gross domestic product (GDP) : measure of the economic health of a country
• Income : purchasing power, gross income, net income and discretionary income
• Expense : main expenses items : accommodation, food, transportation, education

Question 19

What are the impacts on the consumer society and on natural environment ? 4 issues concern

Answer 19

1- Pollution :
= earth, air, water => responsible consumption and limit’s of earth ressources
2- Climate change :
= Redefining growth
3- Supply and demande for natural ressources
4- Increasing cost of energy :
= impact on production and transport costs

Question 20

Technological rapid evolution and its impacts ?

Answer 20

Major influence on economic development
Fundamental impact on :
- work
- consumer behavior
- on society

Question 21

Knowledge industry

Answer 21

New economy, knowhow and expertise
Investment in human capital

Question 22

Political environment ?

Answer 22

• social and environment company’s responsibilities
• ethical marketing
• right to property
  lesgislative system
• protection of the local economy
• Buy american Act
• Free trade agreement ? Rise economic protection

Question 22

Legal environment :

Answer 22

Personal data protection law C-25
Consumer protection law