Macro + Micro Factors Flashcards
1
Q
Understanding the economic cycle
A
Macro
2
Q
Use of reliable economic cycle forecasts
A
Macro
3
Q
Estimate demand
(best case, pessimistic case, optimistic case)
A
Macro
4
Q
Estimate current market share and targeted market share
A
Macro
5
Q
Calculate estimated captured demand and growth rates
A
Micro
6
Q
Define pricing assumptions by client segments and under different scenarios
A
Micro
7
Q
Define variable and fixed costs
A
Micro
8
Q
Define assumptions for needed initial investment outlays
A
Micro
