Macro-Environmental Analysis

Question 1

Identify four of technological factors that should be considered in a political, economic, social and technological analysis (PEST analysis) of a macro-environment.

Answer 1

1 - Level of research and development activity
2 - State of automation capability
3 - Level of technology “savvy”
4 - Rate of technology change

Question 2

Identify four of social factors that should be considered in a political, economic, social and technological (PEST) analysis of a macro-environment.

Answer 2

1 - Population growth rate
2 - Age distribution
3 - Educational attainment and career attitudes
4 - Health and safety characteristics

Question 3

Identify five of political factors that should be considered in a political, economic, social, and technological analysis (PEST analysis) of a macro-environment.

Answer 3

1 - Political stability
2 - Tax policy
3 - Labor laws
4 - Environmental laws
5 - International trade attitudes and restrictions

Question 4

Identify the kinds of factors that should be considered in a macro-environmental analysis.

Answer 4

• Political factors
• Economic factors
• Social factors
• Technological factors
• Economical factors
• Legal factors

Question 5

Identify four of economic factors that should be considered in a political, economic, social and technological (PEST analysis) of a macro-environment.

Answer 5

1 - Economic structure, stability, and growth rate
2 - Interest rate
3 - Inflation rate
4 - Currency exchange rate