Macro-Environment Analysis

Question 1

3 Layers of MacroEnvironment

Answer 1

• Layers around an organisation.
• The outer layer making up the macro-environment
• Middle layer making up the industry or sector.
• The inner layer strategic groups and market segments.

Question 2

Analysis of MacroEnvironment

Answer 2

• Can be analysed in terms of the PESTEL Factors.

- Political, Economic, Social, Technology, Ecological and Legal.

Question 3

How do you find Macro-environmental Trends?

Answer 3

• Can be forecast according to different levels of uncertainty, from single-point, through ranges to multiple-futures.