macro and micro environmental factors Flashcards
1
Q
environment has direct impact on your business
A
micro-environment
2
Q
have ability to influence your daily proceedings
A
micro-environment
3
Q
reasoning behind purchase
A
customer
4
Q
big influence
A
supplier
5
Q
success of your marketing depends on them
A
reseller
6
Q
selling same products as you
A
competitors
7
Q
your actions affects others
A
the general public
8
Q
levels of production and decision making
A
economic factors
9
Q
environment in the economy itself
A
macro- economic
10
Q
interest rates
A
economic factors
11
Q
exchange rates
A
economic factors
12
Q
demand/supply
A
economic factors
13
Q
Security in terms of cryptography
A
technology factors
14
Q
automation
A
technology factors
15
Q
education level
A
demographic forces
