MACRO - 6. ad/as ✅ Flashcards
what is aggregate demand
AD = total spending on goods/services
AD = C + I + G + (X-M)
where:
C - consumption (consumer expenditure)
I - investment (spending on capital)
G - government spending (spending on state provided goods)
X-M - exports - imports (exports are injection and imports are leakage from circular flow)
what are shocks to aggregate demand
unexpected changes to levels and some are:
- large rise/fall in exchange rate (affects export demand)
- recession (affecting export demand)
- slump in housing market or change in share prices
- credit crunch (credit available for borrowing, global financial crisis)
- unexpected cut/rise in interest rates or taxation
ALL CAUSE AD CURVE SHIFT
what is AD curve and what does it depict and caused by
AD curve showing INVERSE relationship between PL and GDP
caused by:
- FALLING REAL INCOMES - PL rises so falling incomes
- BALANCE OF TRADE - rise in PL of country X = foreign produced goods cheaper, fall in X rise in M and AD contraction
- INTEREST RATE EFFECT - PL rise = inflation, increase demand for money, deflationary effect
factors affecting shifts in AD? (6)
- EXPECTATIONS CHANGE (confidence falls, savings increase)
- CHANGES IN MONETARY POLICY (lower interest = lower cost of borrowing = more consumption/investment)
- FISCAL POLICY CHANGES (income tax affecting disposable income, government may increase expenditure)
- ECONOMIC EVENTS (overseas incomes increase = export demand increases, currency depreciates = exports cheaper and imports not)
- CHANGES IN HOUSEHOLD WEALTH (declining asset prices = fall in expectations)
- CHANGES IN SUPPLY OF CREDIT (credit availability)
what does consumption involve
CONSUMPTION - spending by households on goods/services
biggest component of AD, income sourced from wages, savings, investments, pensions, benefits
what can data is involved with consumption
SAVINGS RATIO - ratio of personal saving to disposable income
FTSE-100 INDEX - share prices of 100 largest companies on London stock exchange
VAT - tax on consumption
what is involved with marginal propensity to consume
this is rate at which consumers increase spending as income increases
people with lower income have higher propensity
fall in this = lower consumption for given income level
what factors determine consumer spending
- REAL INCOMES (wages rising faster than prices = higher incomes = higher purchasing power)
- DIRECT AND INDIRECT TAXATION (cut = higher income, rise = lower income)
- INTEREST RATES (lower = cut cost of debt = higher disposable income)
- HOUSEHOLD WEALTH (negative wealth effect)
- CONSUMER CONFIDENCE (low = less spending)
- SUPPLY OF CREDIT (banks less willing to loan = interest higher)
- DISTRIBUTION OF INCOME (marginal propensity to consume)
- DEMOGRAPHICS (size/growth rate/age structure direct effect)
what is consumer confidence and how is it influenced
when low, people save more as low job security, financial crisis lower confidence
influenced by:
- economic growth
- household debt
- unemployment
- house prices
how do mortgage and interest rates affect consumer spending
mortgage rates fall = disposable income rise so purchasing power increases however with fixed mortgages interest rates don’t take effect immediately
what is the wealth effect and how does it affect spending
wealth represents value of a stock of assets and is held in properties, shares, savings, money etc
many economists think there is a positive relationship between wealth and spending
real value of savings and income affect purchasing power
how would share prices affect consumer spending
rise in FTSE-100 might increase consumer spending if confidence increased
consumer spending power boosted from rise in share dividend payments
two types of borrowing
- UNSECURED BORROWING - loan/overdraft not tied to another asset eg bank loans
- SECURED BORROWING - lending where borrower must use another asset as collateral for loan in case of failure to pay
what is involved with saving and saving ratio in the economy
SAVING - household disposable income not spent
disposable income = income after taxes and benefits
high savings ratio lowers consumption and AD
factors affecting how much income people save
- REAL INTEREST RATE (nominal rate adjusted for inflation)
- PRICE EXPECTATIONS (deflation may = more saving)
- AVAILABILITY OF CREDIT
- UNEMPLOYMENT / JOB SECURITY (rising unemployment = saving more)
- CONSUMER CONFIDENCE/ EXPECTATIONS/ UNCERTAINTY (stronger = people more willing to borrow)
- TAXATION OF SAVINGS (interest on savings taxed)
- TRUST IN SAVINGS INSTITUTION (deposit guarantees encourage higher saving)
- NEED TO PAY BACK DEBT