M9 Flashcards
refers to the technical and symbolic things that are used in media to convey a message or idea
Media Language
a way of understanding how something was created
Deconstruction
any form or type of communication in any medium
Genre
the arrangement of everything that appears in the framing of a scenery
mise en scene
individuals or group who is impacted by an outcome of a project
Stakeholders
Allows the audience to understand the message behind a media through codes, conventions, formats, symbols, and narrative structures
Media Language
the symbolic, technical, and written tools used to convey messages in
media. These include the acting, setting, location, use of camera, editing, lighting, sound, special effects, visual composition, graphics, and more.
Codes
use of codes and symbols to convey an underlying message
Symbolic
Types of Media Codes
Symbolic, Technical, Written
It is the use of equipment to tell and express a message
Technical
This is done through angles, shots, lighting, framing, and other visual techniques
Technical
It refers to the use of language styles and textual layouts in media
Written
May also include dialogues and song lyrics
Written
The rules or patterns of constructing, organizing, and integrating
meaning in media
Media conventions
Refers to the accepted ways of using media codes
Media conventions
Three types of convention
Form, Genre, Story
The specific manner in which the users expect the type of media’s codes
are arranged in
Form Convention
The common narrative and structures used in storytelling products which consists of the plot, characters, conflict, theme, point of view, and symbolism
Story Convention
Refers to the various means of communication through which news, entertainment, education, data, or promotional messages are broadcast.
Media
One of the most important media literacy skills
Deconstruction
The ________ of media message helps people understand both who the creator and the intended recipient of the message.
Deconstruction
Reveals how the creator made the message
Deconstruction
Could number as few as one person or as many as billions of people around the world for whom the media messages was constructed
Media Audience
a form of communication that brings a message to the people
Advertising