M7 Flashcards
Is a fundamental concept in economics that refers to the satisfaction or pleasure a consumer derives from consuming goods and services.
UTILITY
It helps explain consumer behavior and how choices are made based on preferences and perceived value.
UTILITY
measures the satisfaction or pleasure derived from consuming goods and services.
UTILITY
Utility types
- CARDINAL UTILITY
- ORDINAL UTILITY
measures utility in absolute terms, assigning specific numerical values to the satisfaction derived from consumption. This approach assumes that the magnitude of satisfaction can be quantified and compared.
CARDINAL UTILITY
Measures satisfaction in absolute terms with specific numerical values, allowing for detailed comparison and mathematical analysis.
CARDINAL UTILITY
ranks preferences without assigning specific numerical values to the satisfaction levels. It focuses on the order of preferences rather than the magnitude of satisfaction.
ORDINAL UTILITY
Focuses on ranking preferences without quantifying the exact level of satisfaction, reflecting a more practical approach to understanding consumer choices.
ORDINAL UTILITY
As a person consumes more units of a good, the additional satisfaction (marginal utility) from each additional unit will eventually decrease.
LAW OF DIMINISHING MARGINAL UTILITY
are assumptions that underpin the way consumers make choices and evaluate their options.
RATIONAL PREFERENCES
These assumptions ensure that consumer preferences are consistent and can be used to predict behavior.
RATIONAL PREFERENCES
Key assumptions of rational preferences
- COMPLETENESS
- NON-SATIATION
- TRANSITIVITY
means that for any two
bundles of goods, a consumer can always make a preference or state indifference between them.
COMPLETENESS
assumes
that more of a good is always better than less of that good, provided all other goods are held constant.
NON-SATIATION (MONOTONICITY)
means that if a consumer
prefers bundle A over bundle B and prefers bundle B over bundle C, then the consumer must also prefer bundle A over bundle C.
TRANSITIVITY