M5: Color Psychology and Color Theory

Question 1

Used to describe the collection of rules and guidelines regarding the use of
color in art and designs

Answer 1

Color Theory

Question 2

It informs the design of color schemes, aiming at aesthetic
appeal and the effective communication of a design message on both the visual level and the
psychological level.

Answer 2

Color Theory

Question 3

is a visual experience
that subconsciously affects
individual’s functions and
emotions.

Answer 3

Color

Question 4

is a powerful communication tool and can be used to
signal action, influence mood, and even influence
physiological reactions.

Answer 4

Color

Question 5

is a complex subject
composed of various theories.

Answer 5

The Study of Color

Question 6

is the study of colors in relation to human
behavior.

Answer 6

Color Psychology

Question 7

It aims to determine how color affects us. It is consistently used in an attempt to associate a positive or negative tone or feel
certain emotions

Answer 7

Color Psychology

Question 8

What does psychology of color relates to?

Answer 8

Persuasion

Question 9

What are the five (5) parts of the color experience pyramid?

Answer 9

(1) Physiological, (2) Safety, (3) Love/Belonging, (4) Esteem, (5) Self-actualization

Question 10

These are the reactions
unlearned and out of our control because they happen naturally.

Answer 10

Biological Reactions

Question 11

These are reactions we are hard
wired for and have no control over the behaviour.

Answer 11

Collective Unconscious

Question 12

These are our learned responses to colour.

Answer 12

Conscious Symbolism

Question 13

Particular colors
that are related to a country
or location

Answer 13

Cultural Influences and
Mannerism

Question 14

We are influenced by what is marketed to us through fashion, styles, and trends.

Answer 14

Self-Actualization

Question 15

What are the three (3) main types of colors?

Answer 15

(1) Primary Colours, (2) Secondary Colours, (3) Tertiary Colours

Question 16

are derived
from a single base hue
and extended using its
shades, tones and tints.
Tints are achieved by
adding white and shades
and tones are achieved
by adding a darker color,
grey or black.

Answer 16

Monochromatic Color Scheme

Question 17

use colors that are
next to each other on the color wheel. They
usually match well and create serene and
comfortable designs.

Answer 17

Analogous color schemes

Question 18

Colors sitting across from each other on the color wheel

Answer 18

Complementary Colors

Question 19

includes one dominant
(base) colour and two colours
adjacent to its complement.
This forms a narrow triangle in
the color wheel

Answer 19

Split Complementary Colors

Question 20

are one of
the more diverse colour schemes. They
are made up of three colours equally
spaced around the colour wheel, which
can create a very balanced scheme if
done right.

Answer 20

Triadic Colour Schemes

Question 21

What are the three (3) color temperature?

Answer 21

(1) Warm, (2) Cool, (3) Neutral