M5 : Advertising

Question 1

is a specific single
message based on an insight into the
audience constructed to inform or persuade
people or to promote a brand, entity, or
cause.
Vocabulary

Answer 1

advertisment or ad

Question 1

is a strategic communication
designed to call people’s attention to a
brand, company, organization, government
agency, issue, cause, group, or individual,
especially through paid mass media such as
television, radio, newspapers, social
platforms, the Internet, and out-of-home or
outdoor media.
Vocabulary

Answer 1

advertising

Question 2

a series of
coordinated ads, based on an overarching
strategy, connected by voice, design, style,
imagery, and tagline (brand catchphrase),
where each individual ad in the campaign
also can stand on its own.
Vocabulary

Answer 2

advertising campaign

Question 3

what are the 3 Common Types of Advertising

Answer 3

1. Commercial Advertising
2. Public Service Advertising
3. Cause advertising

Question 4

promotes brands, companies,
individuals, and commodities, and
is aimed at mass audiences

Answer 4

commercial advertising

Question 5

serves the public good when it is
employed to raise awareness or
funds for a social issue, cause, or
charity.

Answer 5

public service advertising

Question 6

• is an effective tool when
  brainstorming ideas
• a diagram for representing
  tasks, words, concepts, or items linked to and
  arranged around a central concept or subject
  using a non-linear graphical layout that allows
  the user to build an intuitive framework around
  a central concept.” –MindMapping.com
  Vocabulary

Answer 6

mind map (mind mapping)