M2 stuff I don't know

Question 1

Han, Nunes, Dreze study 1

Answer 1

hypothesis: as price goes up, loudness goes down

IV: differently priced bags, shoes, cars

DV: how prominent is the logo? how recognizable as being from that brand?

results: support hypothesis

Question 2

Han, Nunes, Dreze study 2

Answer 2

hypothesis: counterfeit market is loud

IV: LV and Gucci originals, fake copies, and fake copies with fraud branding

DV: how prominent/loud is the logo? how recognizable as being from that brand?

result: counterfeiters copy loud bags and make loud fake-fakes

Question 3

Han, Nunes, Dreze study 3

Answer 3

2 bags (loud/quiet) from each brand (LV, Coach, Chanel) –> 6 total plus 3 filler

IV: class (patrician or not), brand names under the pictures or not

DV: ranking of price

result: patricians ranked all correctly with and without names; non-patricians did better when they were given the brand names but still not perfect

Question 4

Han, Nunes, Dreze study 4

Answer 4

collect demographic info then show loud and quiet bags

ask if they would buy a fake of the bag and if they owned any fake bags

results: patricians least likely to buy loud; poseurs and parvenus prefer loud