M1S3

Question 1

This describes a new products team as they do everything a firm does – develop a budget, do financial analyses, assign tasks, and so on.

Answer 1

The “Company within a company”

Question 2

$3 billion price tag on a new car platform is spread out over several models.

Answer 2

Car Industry

Question 3

four platforms for Walkman launched 160 product variations

Answer 3

Sony

Question 4

passenger, cargo, short- and long-haul planes
made from same platform.

Answer 4

Boeing

Question 5

Liquid Ariel for European market, Liquid Tide for
North America, and Liquid Cheer for Japanese market.

Answer 5

P&G

Question 6

uses a single electric motor for dozens of
consumer power tools.

Answer 6

Black and decker

Question 7

Opportunity Identification: Emerging Societal Trends (6)

Answer 7

1. “Just-in-time” life
2. Sensing consumers
3. The transparent self
4. search for enoughness
5. Virtual made real
6. Co-creation

Question 8

it is the new product team’s strategy

Answer 8

PIC

Question 9

Mix of products reflect the PIC new products are “on strategy”

Answer 9

Strategic alignment

Question 10

commercial value of products in pipeline is maximized.

Answer 10

Assessing portfolio value