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E-Commerce and Internet marketing > M1S2 > Flashcards

M1S2 Flashcards

1
Q

E-Commerce 2.0 (6)

A
  1. Social Computing
  2. Web 2.0
  3. Social Media
  4. Social Networking
  5. Social Commerce
  6. Virtual World
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2
Q

refers to computing system that involves social interactions and behaviors. it is performed with a set of tools that include blogs, wikis, social network services and other social media tools, and social marketplace

A

Social Computing

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3
Q

is the second generation of internet-based tools and services that enables users to easily generate content, share media, and communicate and collaborate in innovative ways.

A

Web 2.0

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4
Q

has many definitions. a popular definitions is that “_________” involves user generated online text, image, audio and video content that are delivered via web 2.0 platforms and tools.

A

Social Media

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5
Q

define as the execution of any web 2.0 Activity, such as blogging or having a presence in a social network.

A

Social Networking

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6
Q

E-commerce activities that are conducted in social networks by using social software

A

Social Commerce

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7
Q

as a metaverse - it is a 3D computer-based simulated environment build and owned by its residents.

A

Virtual World

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8
Q

The digital and social worlds (5)

A
  1. Digital Economy
  2. Sharing Economy
  3. Digital Enterprise
  4. Social Business
  5. Social Customers
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9
Q

also known as the internet economy, is an economy based on online transaction, mostly e-commerce. it includes digital wireline or wireless communication.

A

Digital Economy

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10
Q

refers to economic system constructed around sharing goods and services among the participating people.

A

Sharing Economy

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10
Q

is a new business model that uses IT to gain competitive advantage by increasing employee productivity, improving efficiency and effectiveness of business processes and better interactivity between vendors and customers.

A

Digital Enterprise

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10
Q

an organization that has put in place the strategies, technologies and processes to systematically engage all the individual of its ecosystem.

A

Social Business

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11
Q

are usually members of social Networks who share opinion about products, services and vendors, do online social shopping, and understand their rights and how to use the wisdom and power of social communities to their benefit.

A

Social Customers

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12
Q

five common business models

A
  1. Online Direct Marketing
  2. Electronic Tendering Systems
  3. Electronic marketplace and exchanges
  4. Viral Marketing
  5. Group purchasing
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13
Q

the most obvious EC model is that of selling products or services online.

A

Online Direct Marketing

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14
Q

Large organizational buyers usually make large-volume or large value purchases through a tendering (bidding) system, also known as a reverse auction.

A

Electronic tendering system

15
Q

people use e-mail and social networks to spread word-of - mouth advertising. It is basically Web-based word-of- mouth advertising, and is popular in social networks.

A

Viral Marketing

16
Q

is a well-known offline method, both in B2C and B2B. It is based on the concept of quantity discounts (“cheaper by the dozen”). The Internet model allows individuals to get together, so they can gain the large quantity advantage.

A

Group Purchasing

17
Q

Business model Classification (7)

A
  1. Brokerage
  2. advertising
    3.informediary
  3. merchant
  4. Direct model
  5. Affiliate
  6. community
18
Q

Market makers that charges fee for their services

A

Brokerage

19
Q

Websites that provide content and charge advertisers for related ads.

A

Advertising

20
Q

Provide information and/or infrastructure that help buyers and/or sellers and charge for their services.

A

Informediary

21
Q

Retailers (such as Walmart or Amazon): These buy the products and sell them at profit

A

Merchant

22
Q

Sell without intermediaries.

A

Direct model

23
Q

Paying website owners to place banners. Share fees received from advertisers.

A

Affiliate

24
Q

A social media-based model that utilizes Web 2.0 tools, social networks, its characteristics.

A

Community

E-Commerce and Internet marketing (4 decks)

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