M1 Strategic Position Environment Flashcards
List the elements of the PESTEL model
Political Economic Social Technological Environmental Legal
Long lists can be generated through PESTEL analysis. How can management avoid being overwhelmed by detail?
They should identify KEY DRIVERS FOR CHANGE
With respect to PESTEL analysis what three concepts are useful for identifying key drivers for change?
Megatrends
Inflexion Points
Weak Signals
XXX are large-scale social economic political ecological or technological changes that are typically slow to form but which influence many other activities and views.
Megatrends
XXX are moments when trends shift in direction.
Inflexion points
XXX are advanced signs of future trends and are helpful in identifying inflexion points.
Weak signals
What type of analysis allows management to avoid focussing on a single view of environmental factors?
Scenario analysis
What are the five basic steps of scenario analysis?
Define scenario scope Identify key drivers for change Develop scenario stories Identify impacts of alternative scenarios Establish early warning systems
When we talk about defining scenario scope what do we mean by ‘scope’?
The subject of the scenario analysis and the time span
When identifying the key drivers for change what are the three relevant criteria?
High impact
High uncertainty
High mutual independence
When identifying scenario impacts what two essential actions should the organisation perform for each scenario?
Robustness checks
Contingency plans
With respect to scenario analysis establishing early warning systems means identify key XXX
Indicators
With respect to the number of scenarios what should be avoided in scenario analysis?
Three scenarios - this encourages management to settle for a median solution
An XXX is a group of firms producing products and services that are essentially the same.
Industry
An industry is?
A group of firms producing products and services that are essentially the same
Industries may also be described as xxx - especially in the public sector.
Sectors
A xxx is a group of customers for specific products or services that are essentially the same.
Market
A market is?
A group of customers for specific products or services that are essentially the same
What is the best known model for industry analysis?
Porter’s Five Forces Model
What are the five competitive forces described by the Five Forces Model?
Threat of entry Threat of substitutes Power of buyers Power of suppliers Extent of industry rivalry