M1 Flashcards
is a style of thinking, a conscious and deliberate process, an intensive implementation system, the science of ensuring future success.
strategy according to pete johnson
TWO KINDS OF ENTREPRENEURS
- ordinary
- revolutionary
the one who creates a new market
revolutionary entrepreneur
The one who does the business differently.
revolutionary entrepreneur
“Changing the world and living the life they want”
revolutionary entrepreneur
The one who competes in well- established markets.
ordinary entrepreneur
two types of strategy
- red ocean strategy
- blue ocean strategy
Competes in existing market space
red ocean strategy
Beat the competition Exploit existing demands. Make the value/cost-trade off
red ocean strategy
Align the overall company activities and with its strategic choice of differentiation or low cost.
red ocean strategy
Create uncontested market space.
blue ocean strategy
Make the competition irrelevant
blue ocean strategy
Create and capture new demand
blue ocean strategy
Break the value/cost trade off
blue ocean strategy
Align the overall company activities in pursuit of differentiation and low cost.
blue ocean strategy
