m07-m11 Flashcards
What are the steps of the innovation funnel?
capabilities assessment and forecasting, business strategy, market assessment and forecasting development goals project portfolio planning project management and execution post project learning and improvement
What are two core problems with the innovation funnel?
new processes need change in other organizational areas like training, reward systems, communication, roles
Top mgmt attention hits project usually towards the end
–> reality is often different (esp not that linear)
What is open innovation?
R and D interactions with the environment (eg C and D at Procter and Gamble)
What is the permeable R and D funnel?
Taking the idea of the innovation funnel and adding open innovation to it. More flexible than closed funnel model.
What steps does the Stage-Gate process have and what is it (Cooper)?
Operationalization of innovation funnel. Breaks innovation process into defined stages. Gates act as evaluation and possible exit points. Discovery -Idea screen Scoping -Second screen Build business case (very critical point) -Go to development Development -Go to testing Testing and validation -Go to launch Launch Post launch review
What is the link between portfolio management and Stage-Gate process?
Gate 2 (Second screen) is typically a portfolio review: all project are analyzed, must do’s identified, rest is force-ranked and prioritized, resources are allocated
What is quality function deployment (QFD)?
systematic method to link costumers quality requirements to technical product features
goal is development of products that fulfill costumers needs
concerns internal and external interface of company
all departments are responsible for product quality
graphically a “House of Quality” diagram
What are the steps of quality function deployment (QFD)?
1) determine relevant costumer attributes (what does costumer want?)
2) determine relative-importance weights
3) costumers evaluation of competitive products
4) Technical realization of costumer attributes
5) relationship matrix shows how engineering decisions affect costumer perception
6) Objective measure to evaluate competitive products
7) roof matrix to show interactions between engineering choices
8) estimates of cost and technical difficulty
What is the role of attrition in the product and service innovation (PSI) process?
is normal and not failure per se
What are problems firms have with R&D in practise?
Declining in R&D productivity/efficiency
What are problems with the R&D/production interface?
Development cycles too long & expensive
Late, unplanned changes in product design
Rigid sequential development process
High uncertainty when defining cost and time targets
Too little flow of information between functions
Strategic objectives of top mgmt not clear
What are solutions to problems with the R&D/production interface?
- overlapping dev phases
- cross-functional teams
- proximity of relevant actors
- communication technologies
What are problems with the R&D/marketing interface?
disharmony in interface:
- difference in language and culture (tech vs business)
- different objectives
- lack of trust in information from other side
What are solutions to problems with the R&D/marketing interface?
Organization:
- splitting in sub-projects
- early integration of both
- clear competency defintion
People:
- open discussion about problems (esp meta)
- support contacts between indv.
- integrating task force of mgmt
What are the findings about spatial proximity by Allen?
Influence of distance on communication networks within firm.
- within first 30 meters, communication frequency rapidly decreases
- intra-group communication > inter-group communication
- > Architecture important, how is office layout designed? idea of O shape
What effect do vertical and horizontal separation have on communication?
vertical worse than horizontal
What is the dilemma of innovation?
Innovation is precondition for economic growth but at the same time destroys existing structures and positions
Example: TUM research on open source software
Open Source may make software development process more effective and more efficient.
But:
Employees with jobs facings most change show less support
Employees without personal experience or training show less support
Explanations:
Increasing uncertainty, decreasing self-efficacy
Change in job role, lack of newly required skills
What forms of resistance against innovation are there?
Rational-technological
Rational-economic
Ecological
What reasons are there for resistance against innovation?
Barriers of not knowing
Barriers of not wanting
What is the relation of administration/accounting and innovation?
Administration for routine tasks can filter out innovation
Accounting often does not treat R&D as investments but as expenses (short term thinking) -> reduces incentives for innovation
