m Flashcards
1
Q
helpful to view
A
market segmentation
2
Q
4 basic types of opportunities
A
market penetration
market development
product development
diversification
3
Q
attempt to increase sales
A
market penetration
4
Q
effort to increase sales
A
market development
5
Q
offering new improved products
A
product development
6
Q
means opening completely new lines of business
A
diversification
7
Q
two basic types of market
A
generic market and product market
8
Q
what
A
product type
9
Q
to meet
A
customer needs
10
Q
who
A
customer segments
11
Q
where
A
geographic region
12
Q
generally similar needs
A
generic market
13
Q
very similar needs
A
product market
14
Q
group of potential customers who have similar needs
A
defining generic and product market
15
Q
common market segment dimensions of consumer and b2b markets
A
understand common segment dimensions
