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Question 1

Psychographic traits

Answer 1

Values, desires , goals , interests , lifestyle choices

Question 2

Ethical constraints in new reporting

Answer 2

Certain content may not be suitable for some audiences therefore it is important new reporters must check their information is true and won’t offend any audience

Question 3

What are media assets

Answer 3

Media assets Is any piece of visual data that is owned or can be controlled to produce a value for example video files are used in larger media projects to create anything from a short advertisement to a feature length movie

Question 4

What are audience categories

Answer 4

Demographics- audience profile that defines groups based on age gender income education and occupation
Psychographics - attitude, aspirations, likes

Question 5

How can interactive media be used for promotion

Answer 5

Polls and surveys on social media platforms like Instagram is a good way of advertising for marketers because it engages with the consumers directly

Question 6

What are digital cameras

Answer 6

A digital camera is a hardware device that takes photographs and stores the image as data on memory cards. When one press the shutter button the shutters opened allowing light to enter through the lens and reach the image sensor

Question 7

What is public liability

Answer 7

How do you spell of insurance for businesses of all sizes across the variety of industries it covers you if a client or member of the public claims they have been injured or their property damage because of your business activities

Question 8

What’s augmented reality

Answer 8

And enhanced version of the real physical world that is achieved through the digital visual elements or sound. 

Question 9

What is typography

Answer 9

The art of arranging letters and text to a way that makes a copy clear and visually appealing to the reader

Question 10

What is Functionality

Answer 10

The range of operations that can be run on a computer or other electronic systems

Question 11

What is usability

Answer 11

Refers to how easy a product is to use how easy you can accomplish your given task with the product

Question 12

What is Aida

Answer 12

Attention interest is there an action describe in the customers journey throughout the sale process
A is the attract consumers attention to your product or service
I is increase consumers interest do is make the consumer want your product or service a is initiate an action for the consumer to buy a product or service

Question 13

What are audio files

Answer 13

Digital information with speech on music stored on and played on computers the most common types of audio file formats used today is MP3 it compresses a sound sequence into a small file to enable digital storage 

Question 14

What’s copy right

Answer 14

Protection arises as soon as you work is created. Its a legal right that protects the use of your work once your idea has Physically been expressed

Question 15

What’s quantitative research

Answer 15

Collecting and analysing numerical data for statistical analysis

Question 16

What qualitative

Answer 16

Collecting and analysing non numerical data to understand concepts, opinions or experiences normally perception of people and the environment

Question 17

What are risk assessments

Answer 17

Evaluation potential risks that may be involved in an activity

Question 18

How does the internet help you make interactive media products

Answer 18

E-commerce websites often use a wide range of interactive features to help shoppers complete transactions for example they frequently make use of images video and text to display product information. As well as that social media can be used to promote your interactive media product

Question 19

What are assets and features of media products

Answer 19

Websites include navigation bars for clear and accessible links to other sections in a website. Images or videos can be used for advertisement or promotion for your own product to help communicate a brands message or values. Text can also be used to provide information about products or can be used on the home page for a general overview of what the websites purpose is. Another example can be an educational app for example duolingo. It uses organised, progressive lessons and has interactive features for example multiple choice buttons when answering questions. It also has audio usage when it asks the user to say a sentence aloud in the chosen language. As well as that to make the app more enticing it has learning streaks and colourful graphics to encourage users to go on the app more frequently.

Question 20

What are flow charts

Answer 20

A diagram of a sequence normally representing a story a set of instructions

Question 21

What are work plans

Answer 21

A proposed strategy or schedule for a particular object

Question 22

What at aesthetics

Answer 22

How a products appeals visually to consumers eg how the product looks