LUBS 3375 - Behavioural Economics: Week 1 - Introduction Flashcards
What people do in any situation depends on 3 factors:
- Preferences
- Beliefs
- Constraints
Preferences
A ranking of all the possible outcomes that might result from their actions
Beliefs
Beliefs about how their actions might bring about outcomes
Constraints
The constraints limiting the actions they can take, e.g. wealth
Preferences (further)
Preferences are reasons why people do things e.g. tastes, social norms, emotions
Beliefs (further)
Beliefs are a persons understanding of the relationship between their actions and possible outcomes (probability of a certain action leading to a certain outcome)
The preferences, beliefs and constraints (P-B-C) model
What does it mean to be rational?
Popular meaning: To act rationally is to use reason (i.e. not emotional factors, instincts)
Economics meaning: Individuals have preferences over a set of available actions and act such as to achieve their most preferred outcome
Preferences should satisfy two properties (axioms). These are…
Transitivity and Completeness
Transitivity
Transitivity says “Option A is as least as good as option B, and option B is as least as good as option C, then option A is as least as good as option C.”
Completeness
Completeness says “Option A is as least as good as option B, or option B is as good as option A, or both.” Completeness is about being able to rank all the potential options.
The Utility Function
The utility function is a numerical representation of preferences.
If an individual’s preferences satisfy the properties of transitivity and completeness, then we can use the utility function to provide a mathematical representation of those preferences.