LS8- Demand Flashcards
Demand
The quantity of a good or service consumers are willing to purchase at a given price over a given period of time.
Law of demand
As the price of a good increases, quantity demanded decreases, vice versa
How does a change in price reflect on a demand diagram?
Price increase- contraction in demand
Price decrease- extension in demand
Substitute goods
Two alternative products that can be used for the same purpose
Complement goods
Products that are used together
Non price factors that shift the demand curve (PASIFIC)
Population- increase in pop due to e.g. rise in net immigration will increase the willingness and ability of consumer to buy goods/services, right shift in demand
Advertising- positive advertising-> more ppl willing to consume at same price
Price of substitute goods- price of substitute increases-> competitiveness of good increases-> willingness and ability to consume good increases-> right shift
Income- higher incomes increase demand for a normal good or a luxury good, decrease for inferior good
Fashion/ Tastes- fashion/tastes for a certain good increases willingness to consume it, right shift
Interest rates- lower interest-> cheaper to borrow money, goods like houses and cars are often financed using credit, causing right shift for those goods
Price of complement goods- if price of complementary good decreases, willingness to buy first good increases