LS5 Flashcards
When does normal profit occur and what is it?
When total revenue=total cost
Is the minimum level of profit earned if FOP are to be kept in current use in the long run
What is supernormal profit
When total revenue > total cost
What is the profit maximising level?
Where TC is furthest from TR
If MR>MC the firm should increase output because more profit
Same for reverse
Profit maximising Level is when MC=MR
What/when is a shutdown point?
When a firm is not covering its average variable costs(short run)
If a firm isn’t making normal profit in the long run (covering all costs) it should close
Shutdown points in the short run?
In the short run a firm can make a loss as long as it covers variable costs
If TR>Total variable costs the firm can contribute to fixed costs, so if a firm closes there will be no contribution so higher loss
If TVC>TR close immediately as loss is increasing