LS3- Costs and Revenues Flashcards
Explicit costs
- Costs that require physical payment
- Fixed and variable
Implicit costs
Opportunity costs i.e. profit they could have made from the next best alternative
Fixed costs
Rent, salaries, interest on loans, advertising
Variable costs
Wages, utility bills, raw material bills
AVC costs graph explained
- At the start, each worker could provide more output than they had cost individually
- After a point, each added worker would not add more output than they cost, hence the AVC rose after this point from the trough
If we hire some workers
Output is increasing at a faster rate than costs in the shallow parts of the curve due to the law of diminishing returns
When the total cost curve becomes steeper
Constraints on fixed FoP reduces labour productivity, hence the curve becomes much steeper
MC
Change in TC/change in Q (MP)
TR
P x Q
AR
= TR/Q = P
Revenue curves depend on
The level of competition- perfect or imperfect
Perfect competition
- Many buyers and sellers- infinite
- Homogenous goods
- Firms are price takers- take market price only
- No barriers to entry and exit
- Perfect information
Imperfect competition
- Few buyers and sellers
- Differentiated goods
- Firms are price makers
- High barriers to entry/exit
- Imperfect information
Relationship between elasticity of the curve, price and revenue
- on elastic part of demand curve- if firm lowers prices, then total revenue increases and if it raises price then total revenue falls.
- on inelastic part of demand curve- if firm lowers prices, then total revenue decreases and if it raises prices then total revenue rises.