LS3 - Costs and Revenues Flashcards
Total Costs
Total Fixed Costs + Total Variable Costs
Law of Diminishing Returns
Less additional output per increase in unit of labour
Fixed Costs
Rent, salaries, interest, business rates, advertising
Variable Costs
Wages, utility bills, raw materials, transport
Average Total Cost
Average Variable Cost (TVC/Q) + Average Fixed Cost
Marginal Cost
Change in total cost when one additional unit of output is produced (∂TC/∂Q)
Total Revenue
Price x Quantity
Marginal Revenue
Additional revenue from sale of an additional unit of input - ∂TR ÷ ∂Q
Perfect vs Imperfect Competition
PC: firms are price takers, they have no control over the price set by the market mechanisms - TR graph is a upward linear slope; MR/AR graph is a horizontal line representing price
IC: firms are price makers, they have control over the price at which they sell g/s - TR graph is a downwards parabola; AR graph is now D line, MR graph can be negative, and has a steeper -ve gradient than AR