LS16 - Price Mechanism Flashcards
Price Mechanism
Allocates resources between conflicting uses. Demand and supply fix the price at which exchange takes place - it has 3 functions.
Rationing Function
Allocates and rations scarce resources - if there’s low supply and high demand, only those that can afford it will buy it.
Signalling Function
Prices reflect market conditions and act as a signal to people in the market, they base decisions of buying and selling on those signals - price changes signal to both buyers and sellers they should change the amount bought/sold.
Incentive Function (Buyers)
Low prices encourage buyers to purchase more goods, because the amount of utility gained per £ spent increases relative other goods. Higher prices discourage buying because less consumers get fewer goods per dollar spent.
Incentive Function (Sellers)
Higher prices encourage suppliers to sell more to the market, meaning they may have to invest in themselves. Lower prices discourage production, as it’s no longer profitable (is less profitable).