LPs

Question 1

CUSTOMER OBSESSION

Answer 1

• start with customer and work backwards

- work to earn & keep their trust

Question 2

OWNERSHIP

Answer 2

• Leaders are owners
• Think long-term
• Act on behalf of whole company, not just my team
• Never say “that’s not my job”

Question 3

ARE RIGHT, A LOT!

Answer 3

• Leaders are right, a lot!
• Leaders have strong judgment, and good instincts
• They seek diverse perspectives, and work to disconfirm my beliefs

Question 4

WHO IS AMAZON CEO?

Answer 4

as of July 5, 2021: Andy Jassy (former head of AWS)

Question 5

WHO IS HEAD OF AWS?

Answer 5

as of July 5, 2021: Adam Selipsky

Question 6

When was Amazon started?

Answer 6

July 5, 1994

Question 7

When was AWS started?

Answer 7

2006

Question 8

How many Amazon employees worldwide?

Answer 8

1.3 million

Question 9

INVENT & SIMPLIFY

Answer 9

Leaders expect and require innovation and invention from their teams and always find ways to simplify. They are externally aware, look for new ideas from everywhere, and are not limited by “not invented here.” As we do new things, we accept that we may be misunderstood for long periods of time.

Question 10

EARN TRUST

Answer 10

Leaders listen attentively, speak candidly, and treat others respectfully. They are vocally self-critical, even when doing so is awkward or embarrassing. Leaders do not believe their or their team’s body odor smells of perfume. They benchmark themselves and their teams against the best.

Question 11

SUCCESS & SCALE BRING BROAD RESPONSIBILITY

Answer 11

We started in a garage, but we’re not there anymore. We are big, we impact the world, and we are far from perfect. We must be humble and thoughtful about even the secondary effects of our actions. Our local communities, planet, and future generations need us to be better every day. We must begin each day with a determination to make better, do better, and be better for our customers, our employees, our partners, and the world at large. And we must end every day knowing we can do even more tomorrow. Leaders create more than they consume and always leave things better than how they found them.

Question 12

DIVE DEEP

Answer 12

Leaders operate at all levels, stay connected to the details, audit frequently, and are skeptical when metrics and anecdote differ. No task is beneath them.

Question 13

FRUGALITY

Answer 13

Accomplish more with less. Constraints breed resourcefulness, self-sufficiency, and invention. There are no extra points for growing headcount, budget size, or fixed expense.

Question 14

BIAS FOR ACTION

Answer 14

Speed matters in business. Many decisions and actions are reversible and do not need extensive study. We value calculated risk taking.

Question 15

INSIST ON HIGHEST STANDARDS

Answer 15

Leaders have relentlessly high standards — many people may think these standards are unreasonably high. Leaders are continually raising the bar and drive their teams to deliver high quality products, services, and processes. Leaders ensure that defects do not get sent down the line and that problems are fixed so they stay fixed.

Question 16

LEARN & BE CURIOUS

Answer 16

Leaders are never done learning and always seek to improve themselves. They are curious about new possibilities and act to explore them.

Question 17

STRIVE TO BE EARTH’S BEST EMPLOYER

Answer 17

Leaders work every day to create a safer, more productive, higher performing, more diverse, and more just work environment. They lead with empathy, have fun at work, and make it easy for others to have fun. Leaders ask themselves: Are my fellow employees growing? Are they empowered? Are they ready for what’s next? Leaders have a vision for and commitment to their employees’ personal success, whether that be at Amazon or elsewhere.

Question 18

DELIVER RESULTS

Answer 18

Leaders focus on the key inputs for their business and deliver them with the right quality and in a timely fashion. Despite setbacks, they rise to the occasion and never settle.

Question 19

HAVE BACKBONE; DISAGREE & COMMIT

Answer 19

Leaders are obligated to respectfully challenge decisions when they disagree, even when doing so is uncomfortable or exhausting. Leaders have conviction and are tenacious. They do not compromise for the sake of social cohesion. Once a decision is determined, they commit wholly.

Question 20

THINK BIG

Answer 20

Thinking small is a self-fulfilling prophecy. Leaders create and communicate a bold direction that inspires results. They think differently and look around corners for ways to serve customers.

Question 21

HIRE & DEVELOP THE BEST

Answer 21

Leaders raise the performance bar with every hire and promotion. They recognize exceptional talent, and willingly move them throughout the organization. Leaders develop leaders and take seriously their role in coaching others. We work on behalf of our people to invent mechanisms for development like Career Choice.

Question 22

customer obsession
ownership
invent & simplify
are right, a lot
learn & be curious
hire & develop the best
insist on the highest standards
think big
bias for action
frugality
earn trust
dive deep
h
d

s
s

Answer 22

cust obsession
frugality
ownership
are right, a lot